3 Lessons Brands Can Learn from Online Dating

In her TED Talk presentation about what brands can learn from online dating apps, Sarah Willersdorf claims that we are attracted to brands just like we are attracted to people through emotions and instincts (https://www.ted.com/talks). Since we are in a more fragmented marketplace than ever before because of increased connectivity and access to information, making real and meaningful intimate connections is essential to the growth of a brand. Just like online dating, Sarah recommends brands be clear, give consumers what they want, and get naked with the message. 

Be Clear

Consumers expect brands to be frank, like in online dating apps. Online dating apps feature frank profiles with appealing content to present themselves for their desired matches. In the same essence, a brand should clearly communicate its services and goals frankly to its target consumers. Brands can achieve this through targeted marketing strategies and advertising campaigns. Brands should also know their audience and use the language they understand to consistently deliver their message and guide them through the appropriate action to take.

Give Consumers What They Want

Online dating uses statistics to match individuals with their perfect matches. Similarly, brands should learn from data and use analytics to give customers what they best deserve. Excellent customer experience is crucial for the long-term profitability of brands. Therefore, your brand needs to use analytics to develop effective business insights aimed at improving customer experience. Valuable statistical insights will enable your brand to emphasize its expertise and articulate the value you can provide by engaging with your target market using appropriate marketing strategies to foster long-term relationships.

Get Naked With The Message

Sarah Willersdorf asserts that brands must convey their message as quickly and concisely as possible. To get matches, online dating self-branding communicates their preferences and hobbies in specific keywords. Likewise, your brand can use marketing strategies on various platforms to deliver snappy messages that connect with consumers. This would ensure a more focused and serious message that helps consumers positively think and relate to the brand. 

Overall, the concept of self-branding in dating apps can be compared to business branding in the real market. Brands should develop real, intimate, and meaningful relationships with their customers to survive in the current competitive market. The lessons from Sarah’s presentation can be applied to any brand aiming to build a connection with its audience through targeted marketing strategies. 

The Top 4 Reasons Your Business Needs Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is at the heart of any successful digital marketing strategy. And as a modern business, you must embrace it. SEO will boost your web traffic and the number of your target customers. Furthermore, your products will sell like hotcakes. So, in this blog post, you will learn why optimizing your website for search engines plays a crucial role in the digital marketing world.

Without further ado, here are the top 4 reasons to optimize your website for SEO.

SEO Amplifies Brand Awareness

How would you feel when your business appears on the top page of Google? I know. You would call me and say thank you. Just kidding. 

Potential customers tend to click on websites at the top of Search Engine Result Pages (SERPS). Thus, ranking high helps your potential customers to see you online. They will trust your business and want to learn more about it. So, your business needs SEO to stay visible to your potential customers. 

SEO Improves Lead Quality 

If you want to attract raving fans, then you need to use the right keywords on your website. Keywords are the terms that your potential customers type on Google and other search engines when searching for a product. Therefore, learning to be specific with your keywords helps you to be relevant and solve the pain points of your target customers. The more specific you are, the more you answer your customer’s most profound questions. 

For instance, let’s say you run an e-commerce store selling shoes. So, to make your business more relevant and authoritative, you can use the keyword, women’s running shoes instead of shoes. Thus, using specific keywords attracts relevant customers. This helps you to focus on your customers’ needs. 

Your Business Attracts Relevant Customers

SEO also helps you to optimize your website for mobile devices. Statista published on its website in 2022 that 80 percent of internet users rely on mobile phones to go online.  They also use their phones to order products and buy them online. So, how is the use of mobile phones related to attracting relevant customers?

Well, when businesses use SEO on their sites, they can access tools that give them a responsive website. That means you can use these tools to improve user experience. Different customers using different devices can access your products. Images and files will load faster on your customer’s phones and help them to get what they want more quickly. 

Your Brand Gains Credibility and Authority

If you learn to optimize your site efficiently, you establish yourself as the thought leader in your industry. For example, your web traffic increases when you create quality content that addresses customers’ pain points. This is because you understand how to use links from popular websites in your content. Doing this helps to build trust with your audience.

In conclusion, all-powerful brands in the digital landscape know how to optimize search engines. Your brand should not be an exception. With proper strategy, your digital marketing tactics will massively pay off. Your web traffic will soar, your customers will trust your brand, and your sales will increase. 

What’s more?

Invest in SEO marketing techniques today!