3 Effortless Ways to Build the Social Media Presence of Your Brand

Do you want to build a social media presence that lasts? You’re at the right place. 

In this blog post, you'll not only learn the meaning of social media presence, but you'll also learn three ways to build it. 

What is Social Media Presence?

Hubspot defines social media presence as the ability of your brand to stay on the radar of your target customers as they interact with it on social media platforms all the time. As your social media presence increases, so will your audience's trust in you. Thus, you'll have a genuine relationship beyond virtual platforms like Facebook and Instagram. 

Now that you know what social media presence means, let’s go through the 3 easy ways to build it. 

1. Be Consistent

Imagine this: There is this brand you like to follow on Facebook. You enjoy their daily posts and even buy and use their products through Facebook. 

But suddenly, the number of posts the brand publishes starts to trickle down. They start to post once a month. Sometimes, they never post at all.

Here is the worst part. They don’t give you a reason for their action. Will you still trust them?

There is a higher chance that you’ll switch to a brand more active online. 

When getting strong visibility on social media, the key is to have a strategy. Plan for the type of content you'll publish at least one month ahead. A social media posting calendar will help you plan for the content you publish on different social media channels. 

2. Be Valuable to Your Audience

Promoting your products all the time is a poor strategy on social media. 

The best way to build a strong social media presence is to avoid coming across as salesy. Instead of the "buy my products" attitude, you need to focus on giving value to your audience. Show the desire to help them solve their problems. 

For example, it might be as simple as answering your customers' questions in the comment section. Furthermore, you can give value by posting educational and entertaining content.

3. Engage with Your Audience

Your brand must have engagement strategies to help it have a strong social media presence.

You need to understand your audience deeply. Ask yourself? What are their preferences, concerns, or pain points? 

For example, if your brand deals in clothing, you can post pictures of three designs or colors and ask your audience what they like. This will give you insights into improving the products your customers need. 

Thus, you’ll know your audiences’ deepest needs, build a stronger bond online, and increase your visibility online. 

Build Your Brand’s Social Media Presence. 

As you’ve seen, building a strong social media presence is not complicated. 

All you need are the three easy ways above to get started. If you want more tips and strategies to succeed on social media, LangMax Communications is the best place to look.

Follow LangMax Communications on Facebook and LinkedIn for more tips and strategies. And I guarantee your social media marketing game will be top-notch in a month.

4 Proven Engagement Strategies to Fuel Your Brand’s Social Media Fire!

Do you want to learn about the key engagement strategies that will fuel your social media fire?

In this post, you will learn the key strategies that will help your page to receive thousands of likes, shares, and comments. Your audience will be begging for more. They will be on your page all day to see the new stuff you have.

So, here are the four strategies that will increase the engagement rate of your social media page:

Know Your Audience

Picture this. You're at a huge party. Among the five hundred people present, you know, one hundred of them. You'll likely have personalized conversations with the one hundred people because you know and understand them.

The same happens with brands that market themselves on social media. You must ask yourself questions like: What type of content will resonate with my audience? What are the pain points, concerns, and demographics of my audience?

One way to find out is by asking them open-ended questions that will make them talk. The more they talk, the more you collect insights. These insights will help you in addressing their unique preferences, interests, and needs.

Create Shareable Content

Many people will engage with your content if it’s shareable. A good example of content that people enjoy sharing is short videos. The engagement rate will go up if your content is easy to share with others. When other people receive the shared content and enjoy it, it’s more likely that they will keep the conversation going. Thus, this will bring many people on board to engage with your brand.

Show Your Human Side

Creating posts that show your human side means that you speak to your audience as you would speak to your neighbour, a friend, or a daughter. You tune into their emotions and spark the conversation in such a way that they can relate to your content.

Storytelling is a great way to show your human side. For instance, a case study that shows how your products transformed one of your customer’s life will work like magic. Storytelling will build an emotional connection between your brand and your audience. Thus, they will trust your brand and want to engage with it.

Data-driven Decision Making

Each social media platform has analytics tools that can help you in making marketing decisions. For example, you can use these tools to understand the type of content that your target market engages with the most. You may have found out that your audience enjoys the video type of content. That means you should invest more in that area. That will not only increase the engagement rate, but it will show your customers that you care about their unique needs.

Take Away

The four engagement strategies in this post are just the starting point

If you’re looking for a way to have a powerful social media presence, increase your engagement rate, and create content that resonates with your audience, Langmax Communications is the best place to go.