3 Effortless Ways to Build the Social Media Presence of Your Brand

Do you want to build a social media presence that lasts? You’re at the right place. 

In this blog post, you'll not only learn the meaning of social media presence, but you'll also learn three ways to build it. 

What is Social Media Presence?

Hubspot defines social media presence as the ability of your brand to stay on the radar of your target customers as they interact with it on social media platforms all the time. As your social media presence increases, so will your audience's trust in you. Thus, you'll have a genuine relationship beyond virtual platforms like Facebook and Instagram. 

Now that you know what social media presence means, let’s go through the 3 easy ways to build it. 

1. Be Consistent

Imagine this: There is this brand you like to follow on Facebook. You enjoy their daily posts and even buy and use their products through Facebook. 

But suddenly, the number of posts the brand publishes starts to trickle down. They start to post once a month. Sometimes, they never post at all.

Here is the worst part. They don’t give you a reason for their action. Will you still trust them?

There is a higher chance that you’ll switch to a brand more active online. 

When getting strong visibility on social media, the key is to have a strategy. Plan for the type of content you'll publish at least one month ahead. A social media posting calendar will help you plan for the content you publish on different social media channels. 

2. Be Valuable to Your Audience

Promoting your products all the time is a poor strategy on social media. 

The best way to build a strong social media presence is to avoid coming across as salesy. Instead of the "buy my products" attitude, you need to focus on giving value to your audience. Show the desire to help them solve their problems. 

For example, it might be as simple as answering your customers' questions in the comment section. Furthermore, you can give value by posting educational and entertaining content.

3. Engage with Your Audience

Your brand must have engagement strategies to help it have a strong social media presence.

You need to understand your audience deeply. Ask yourself? What are their preferences, concerns, or pain points? 

For example, if your brand deals in clothing, you can post pictures of three designs or colors and ask your audience what they like. This will give you insights into improving the products your customers need. 

Thus, you’ll know your audiences’ deepest needs, build a stronger bond online, and increase your visibility online. 

Build Your Brand’s Social Media Presence. 

As you’ve seen, building a strong social media presence is not complicated. 

All you need are the three easy ways above to get started. If you want more tips and strategies to succeed on social media, LangMax Communications is the best place to look.

Follow LangMax Communications on Facebook and LinkedIn for more tips and strategies. And I guarantee your social media marketing game will be top-notch in a month.